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Burger King trolled McDonald's Facebook or myspace comments with replies hawking free Whoppers

버거킹 리필 through Danish ad agency Dad Grey highlights BK's very own customer service pledge.
Hamburger King's efforts to kobold compete with McDonald's have been recently forever creative in modern years, whether it's supplying customers one-cent Whoppers any time they're near a McDonald's or teasing its opponent over its association with clowns. The latest energy, coming from Denmark, highlights customer services by replying to McDonald's customer complaints on the brand's Facebook web site.

The effort, by means of organization Uncle Grey, discovered Hamburger King write individual feedback to over a thousand consumers who had still left customer service-related comments with the McDonald's Facebook or myspace site over the course involving last Wed night (Sept. 24). For every single of these individuals, the brand presented away from a voucher for a good flame-grilled Whooper, through some sort of link presented in the BK reply.


Typically the stunt is designed to highlight the fact Burger King Denmark now guarantees that every person gets a solution within forty-eight hours by themselves Facebook webpage. It in addition says this will answer anyone as far back in time since Facebook allows.

“Customer support is a massive part of the overall guest experience and all of us have not also been doing a new good enough job within taking care of our guests on the net. When dealing this specific we realized at this time there are even more fried chicken fans out there of which deserve a new reply. All of us did what we may to help out, hoping quite a few flame grilled Whopper fancy can assist make things much better once again, ” says Daniel Schröder, Marketing Director, Hamburger Full Sweden and Denmark, in a statement.
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